Lifetime likes to brand each month with a catchy name and promos. A while back, I had the chance to work on Killer Cheerleader Month, featuring such edge-of-your-seat thrillers as Cheer For Your Life, Dying To Be A Cheerleader, and Pom Poms and Payb
It turns out these cheerleaders were a pretty rough bunch, as Denise Richards among many others found out the hard way. So they deserved a name befitting their cheery ruthlessness.
The best part was developing the umbrella theme. That was the big ask, and I came up with Fear The Cheer.
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