Truist: Better Banking Through Care

CHALLENGE
Truist Bank launched in 2022 as “the bank built on care”. The only catch was they didn’t have a lot of concrete examples of this care. Truist was doing many things right, but innovative new ways to deliver care were still a ways off. So how do you demonstrate care when it’s not ready for market yet?

SOLUTION
The good news was that Truist was busy brainstorming new ideas, so we made that the focus of the campaign: we’re so committed to care, we have a team working all time coming up with new ways to care.

EXECUTION
The Tombras team created a series of social videos about brainstorming new ways to care. Most importantly, we created a new executive position in the company, the Care Inventionist. She ran a team so committed to care, they’d try any and everything. Some ideas might not work out, but they’ll never trying.

SPA DAY
Transforming a bank into a relaxing spa. What could go wrong?

CHEER
We wanted every customer to feel special. Maybe too special.

 VIBRATION
Some of our new app features help the banking experience. Others not so much.

By the way, props to Truist. Even though these spots got shelved (for reasons unrelated to the work), they’ve allowed me and the rest of the team to share them. #classy

CREDITS: AD: Lee Einhorn, Bryan Lee  CW: Tyler Hampton, Carol Holsinger  ECD: Allen Richardson  CCO: Jeff Benjamin  Producer: Diane Hill  Executive Producer: Chad Hoppenwasser  Strategy: Mike Cox, Megan Salah